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Vice President, Marketing, IMG Job in London Recruiting by Endeavor

Vice President, Marketing, IMG

🏢 Endeavor
📌 London, United Kingdom, United Kingdom
💼 other general
⌚ 11 days ago

🔖 Full Time

Download Job Details

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Key Responsibilities and Accountabilities

The Vice President, Marketing, plays a key role IMG’s marketing – both external marketing and internal engagement initiatives targeting IMG’s own employees. The role requires a deep expertise in marketing and an ability to collaborate and deliver programs within a large, matrix’d organization.

The role will have several responsibilities:

Develop an annual Marketing Strategy and Budget that supports IMG’s vision and business priorities, including increased awareness and understanding of IMG’s new brand and value proposition

Deliver a brand engagement strategy to ensure employees and clients/partners engage with IMG’s new brand and value proposition.

Successfully develop and deliver concurrent marketing initiatives (leveraging digital media, events, partnerships and more), and lead reporting and analysis to demonstrate the impact delivered

Develop best-in-class external communications programme, including Quarterly Product campaigns

Manage IMG’s owned Events Program and hospitality program to deepen IMG’s relationships with clients and customers across the sports eco-system

Own IMG’s Workplace Engagement strategies to optimise our employer brand to attract, develop and retain top quality talent, and support efforts to deepen IMG’s skillsets and knowledge

Develop insights and research to ensure that we are anticipating and exceeding the needs of our stakeholders and communities, e.g., using NPS and other stakeholder surveys.

Maintain and optimize IMG’s digital presence, key digital infrastructure, and a full digital brand asset suite. Develop and own IMG’s native content program to enhance our earned Media strategy.

Lead IMG’s in-house creative and design, and oversee allocation of resources across IMG

Successfully own and manage IMG’s marketing budget, delivering the marketing initiatives to budget

Successfully motivate, inspire, and manage a large team

Input to IMG’s media management programme to grow IMG’s share of voice and understanding of our value proposition

Understand the market, competitors, and consumer behaviour, identify market trends and opportunities

Other duties that are within the scope of the role may be required.

Knowledge and Experience

Deep expertise in B2B and ideally B2C marketing.

Experience in developing and successfully delivering marketing campaigns, large and high-profile internal and external events, partnerships with external bodies (e.g., sports industry partners such as Leaders, Sports Pro) and more as part of an integrated Marketing Strategy

Experience in Branding and Brand strategy; including rolling out a Brand Playbook, developing assets and sales collateral for sales teams

Deep expertise of managing large Marketing teams and Marketing budgets

Marketing strategy planning skills, to develop impactful marketing strategy

Demonstrated program management, and success in leading the execution of multiple concurrent marketing initiatives

Experience of developing and steering marketing campaigns with a consistent focus on the brand’s purpose, vision, and strategic direction

Ideally experience in internal and external insight generation related to brand – e.g., managing NPS and other stakeholder surveys

Proven success at recruiting, motivating, inspiring, and managing a large team both directly and in-directly

Leading a highly successful rebrand or brand evolution project

Development and execution of brand growth strategies

Strong strategic, analytical, and project management skills

Ability to see beyond the norm, try and test new strategies and approaches

Ideally, experience within the sports and entertainment industry – or experience in related industries

Skills and Abilities

Deep marketing expertise, with the ability to manage a large Marketing team to successfully implement and track compelling and impactful marketing campaigns, both externally to the sports industry and internally to employees

Creative, with an ability to develop effective campaigns

Impact-orientated, with an ability to analyze the impact of campaigns, and develop key insights and learnings

Experienced leader and team player - able to motivate a large team

Strong program management skills – able to successfully deliver multiple concurrent projects

Collaborative, able to work with a large matrix’d organization

An entrepreneurial spirt, someone that can help drive opportunities from conception through to delivery.

Good interpersonal skills and an ability to work with a diverse range of international colleagues.

Organised and rigorous approach to work.

Very strong communication and interpersonal skills. Confident, outgoing personality

Excellent analytics

Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines.

Excellent knowledge of MS Office software, including Word, Excel, Outlook and PowerPoint.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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