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About Dexcom
Founded in , Dexcom, Inc. (NASDAQ: DXCM), develops and markets Continuous Glucose Monitoring (CGM) systems for ambulatory use by people with diabetes and by healthcare providers for the treatment of people with diabetes. The company is the leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes. Since the company’s inception, Dexcom has focused on better outcomes for patients, caregivers, and clinicians by delivering solutions that are best in class - while empowering the community to take control of diabetes. Dexcom reported full-year revenues of $2.9B, a growth of 18% over . Headquartered in San Diego, California, with additional offices in the Americas, Europe, and Asia Pacific, the company employs over 8, people worldwide.
Key Elements of the Role: The EMEA Product Strategy & Channel Marketing Lead holds a pivotal leadership position responsible for providing strategic direction and ensuring successful development and implementation of marketing strategies for the Continuous Glucose Monitoring (CGM)portfolio in the EMEA region. They will lead a team responsible for definingaclear vision and plan, which includescrafting compelling messaging, positioning, and marketingstrategiesto increase uptake of Dexcom products. Acting as the brand custodian, the Lead will ensure consistent brand communication across all marketing channels, while inspiring and guiding the team to deliver outstanding commercial product campaign and customer engagementstrategies across the portfolio and target audience groups (including HCP’s, consumers and payors). Their insights and close collaboration with global product teams are essential in shaping life cycle management and portfolio strategy decisions, byidentifying opportunities for new product innovations in the EMEA market to ensure long-term growth.
The ideal candidate for the role will be a highly experienced and visionary marketer with a proven track record in healthcare marketing or consumer health. They should possess exceptional leadership skills, strategic thinking, and the ability to conceptualize and drive implementation of effective marketing strategies & campaigns in a competitive market environment.
Responsibilities:
Provide strategic direction for market strategies, pricing, and Go-to-Market plans for the EMEA product portfolio.
Oversee the development of compelling messaging, positioning, and marketing campaignefforts across all marketing channels and customer groups (HCP, consumer, payor).
Lead and inspire the EMEA marketing team to deliver commercial product strategies & marketing campaigns aligned with business goals.
Lead theannual brand planning process for product and campaign priorities across the regional marketing team.
Liaise with global product management on lifecycle management and new product needs or enhancements that will drive further success in the EMEA region.
Guide portfolio strategy and management decisions to determine the product mix, prioritization and potential new offerings in the EMEA market
Foster seamless coordination between product and channel leads for effective launches and campaigns.
Work with cross-functional teams to gather insights, support product differentiation, and inform global strategy.
Manage campaign budgets and timelines to optimize marketing spend across channels and geographies.
Experience & Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
Master in Strategic Marketing would be a plus
12+ years of progressive experience in marketing, with at least 8 years in marketing or consumer health.
Demonstrated success in leadership roles, with the ability to mentor and lead cross-functional teams.
Great News! We've discovered an exciting live job opportunity for a Director Product Strategy & Channel Marketing position in United Kingdom. This job is currently open for hiring/recruiting by Dexcom, exclusively for you at UK Jobs. Feel free to download the job details here.
The work culture at Dexcom must adhere to the Ethics of Work Culture as described in the Ethical framework of the UN Charter. You can gain more insights into their local workplace environment by exploring their jobs Dexcom and also by visiting their official website through Google.
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Yes, we found live job(s) for Dexcom in United Kingdom.
Director Product Strategy & Channel Marketing jobs are available in United Kingdom.
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