Director, Digital Lead Gen & Prospect Acquisition Job in United Kingdom Recruiting by American Express Global Business Travel

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

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We're looking to add an acquisition marketing leader to our Global Performance Marketing team. If you're passionate about travel, making connections, working with others, and providing a world-class experience for our customers, you might be perfect for our team. This role sits within the larger American Express Global Business Travel (Amex GBT) Global Marketing Team. We pride ourselves on authentic leadership, serving our customers around the world and delivering excellence in everything we do. We are on a transformation journey with customer centricity at the heart, leveraging data, technology, and creative excellence to deliver an outstanding connection with clients of all sizes.

The Director will be responsible for driving the growth of our customer base through strategic lead generation and prospect acquisition initiatives. This critical leadership role requires a deep understanding of B2B marketing strategies, a proven track record of successful lead generation campaigns, and the ability to lead a high-performing team. You will collaborate closely with cross-functional teams to develop and oversee execution of comprehensive lead generation campaigns that align with the company’s overall growth objectives within the SME space.
 

What You’ll Do:

1. Lead Generation Strategy: Develop and oversee execution of a comprehensive lead generation strategy that includes identifying target audiences, leveraging buyer personas, and defining/optimizing lead acquisition channels, including Paid Media, Paid Content, and Account-Based Marketing (ABM) efforts.

2. Team Leadership: Manage and lead a team of marketing professionals, including channel managers, campaign managers, and data analysts, fostering a high-performance culture and ensuring the team’s targets are met.

3. Prospect Acquisition & Nurture: Identify and establish channels and programs to nurture high-quality prospects through the pipeline. Evaluate and manage relationships with third-party vendors and agencies when necessary.

4. Data Analysis: Utilize data-driven insights to continuously refine lead generation strategies, monitor performance metrics, and optimize conversion rates.

5. Content and Campaign Development: Oversee the development of engaging content and marketing campaigns to attract, nurture, and convert leads through various marketing channels, including digital, social, email, and events.

6. Technology and Tools: Partner with Marketing Operations team to evaluate, implement & utilize the martech stack and automation systems to streamline lead generation processes and enhance efficiency.

7. Budget Management: Develop and manage the budget for lead generation and prospect acquisition activities, ensuring efficient allocation of resources and ROI measurement.

8. Cross-functional Collaboration: Collaborate closely with sales, product, brand, and other departments to align lead generation efforts with the company’s brand strategy, sales goals, and product roadmap.

9. Market Research: Stay informed on industry trends, competitive landscapes, and emerging technologies to adapt lead generation strategies accordingly.

What We’re Looking For:

• Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).

• Proven experience in a leadership role in B2B lead generation & prospect acquisition.

• Strong understanding of marketing automation tools, CRM systems, and analytics.

• Exceptional strategic thinking and problem-solving skills.

• Excellent communication, negotiation, and relationship-building abilities.

• Proficiency in data analysis and performance measurement.

• Ability to lead, mentor, and inspire a team.

• Experience in budget management and resource allocation.

• Results-driven mindset with a focus on achieving and exceeding targets.

Location

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

All qualified applicants will receive equal consideration for employment without regard to age, gender identity (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, race, color, religion, creed, national origin, disability, veteran status, citizenship or marital status. It is our policy to maintain an equal-opportunity environment free from intimidation, harassment or bias for our candidates, colleagues, clients and suppliers.

We are committed to providing reasonable accommodation to individuals with disabilities. Please, let your recruiter know if you need an accommodation at any point during the hiring process. For more details, please consult .

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box; please apply anyway. You may be exactly the person we’re looking for!