Director, Product Marketing, Data and BI

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  • Director, Product Marketing, Data and BI

Director, Product Marketing, Data and BI



At JLL Technologies (JLLT), a division of JLL, we drive real estate innovation. Through a unique combination of technology, data, and expertise, we help organizations transform the way they acquire, manage, operate, and experience space. A first-of-its-kind team combining builders of high-growth tech companies and commercial real estate experts, JLLT delivers a comprehensive technology portfolio of purpose-built solutions and leading edge, venture-backed companies to meet and exceed the industry’s demands for better business intelligence, smart building, and digital workplace platforms.

At JLLT, we value people for each of the aspects that make them whole. We believe that people are more than a job title-we are each partners, friends, children, and former classmates. We have different backgrounds, we celebrate different cultures, and we honor each of the experiences that make us who we are.

The Role:

The Product Marketing team ensures that JLLT is at the forefront of technology-driven commercial real estate innovation, that our solutions are differentiated, and we have a winning go-to-market strategy. Reporting to the Vice President of Product Marketing, you will drive the vision, messaging, and go-to-market strategy for our data and b usiness i ntelligence products and solutions . You will work cross-functionally with JLLT’s sales, services, marketing, product, and operations teams to establish and execute joint initiatives that enable JLLT to win in the market at scale.

The day to day:

  • Deliver creative and compelling messaging that clearly articulates and reinforces JLLT’s unique brand and value proposition across buyer personas and use cases.
  • Partner across the broader marketing team and internal stakeholders to build and execute a growth plan to drive awareness and demand for JLLT’s data and business intelligence products and s olutions.
  • Define and execute product launches including messaging and positioning, internal communications, and field/event marketing.
  • Support demand generation campaigns by creating high-value content like white papers, eBooks, solution briefs, webinars, landing pages and blogs.
  • Deliver sales training content and assets like solution sheets, brochures, emails and demo videos to help sales accelerate pipeline growth and conversion.
  • Partner with product management and solution architects to distil key functionality and benefits into core product marketing assets.
  • Develop market positioning and rationale to demonstrate how JLLT ‘s data and business intelligence products differentiate against competition.
  • Engage internal leaders and teams and external stakeholders as a spokesperson for our data and business intelligence products and solutions .

About you:

  • You love the art of telling a great story.
  • You have a demonstrated track record of creating compelling product and solution narratives, customer testimonials, and thought leadership content.
  • You prefer to spend time understanding the customer’s mindset and acute pains than building a perfect presentation.
  • You have deep product marketing experience within B2B SaaS / technology companies. 10+ years of relevant or equivalent experience desired.
  • You are great at partnering with senior executives and driving key business decision-making.
  • You can distil many priorities into a practical product marketing plan that people across an organization can effectively act on.
  • You are a team player who can work across departments to ensure the best outcome for the business.

Why you’re a great fit:

  • You have a growth mindset with a bias towards action and the ability to flex in a fast-paced environment.
  • You love getting deep into the development of systems and processes that help improve how our teams operate and do their jobs.
  • You are familiar with the commercial real estate industry or have a passion for this market and are willing to put the time in to becoming fluent.
  • You have a strong sales and customer orientation with a passion for software.
  • Your written and verbal communication skills are very strong.
  • You have a can-do attitude and use creativity and excellent judgement to find innovative ways to get the job done.
  • You are highly approachable and can represent our organization in a way that leaves lasting impressions.
  • You are naturally curious and always looking for learning opportunities


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Job Information

  • Job ID: 55528126
  • Position Title: Director, Product Marketing, Data and BI

Please refer to the company’s website or job descriptions to learn more about them.

9211 Corporate Blvd., 4th Floor Rockville, Maryland 20850 (860) 437-5700