Conversion Analyst

  • Company:
  • Location:
  • Salary:
    negotiable / Month
  • Job type:
  • Posted:
    10 hours ago
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Salary: 35,000 – 40,000 | Location: UK – London
Reference: LDL|13209
My client is a renowned online gaming operator and is seeking a Conversion Analyst to join their Marketing Analytics team. The role will be responsible for providing Customer and behavioural analytical Insights with some input into day to day reporting to support the business
Main Accountabilities and Responsibilities
Responsible for analysing web trends and customer behaviour/journeys to identify areas of improvement both from an optimisation and business prospective.
Responsible for Google Analytics from both a reporting and administration prospective
Responsible for weekly/monthly management reports
Providing analysis for user optimisation tests, both pre and post test
Analysing and monitoring key customer journeys, and highlighting areas of improvement
Regular communication with key stakeholders, embedding insights and trends in behaviour
Working across the business (mainly Marketing, Product Development, User Interface) by completing a variety of customer analysis related tasks as required
Expert point of contact for Web analytics
Expertise and Qualifications
Solid Google Analytics experience required
Experience in market customer behaviour tools like Clicktale, tealeaf etc
Strong Analytical skills
Experience in collating, manipulation, analysing & presentation of data in a clear manner
Good communicator at all levels
Provide timely answers to ad-hoc information requests (can be across the companys products, campaigns and customers.) Manage and deliver these projects to tight deadlines
Good Excel experience to build and execute queries.
Excellent written and oral communication skills
Responsible for gathering insights from Hitwise and other analytical tools
Personal Qualities
Excellent communication and interpersonal skills.
Demonstrable commercial acumen and the ability to solve problems
Highly motivated to succeed in a fast moving environment.
Plan work systematically and prioritise as required.
Ability to maintain effective work performance while under pressure.
Strong team player
Must have the ability to set priorities and manage tasks in order to meet deadlines.