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Collabera

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Search Engine Optimization (SEO) Specialist


Job ID: 163672913
Job Views: 48
Location: Bedfont Lakes Country Park, Bedfont Lakes Country Park, United Kingdom
Job Category: Marketing
Employment Type: Full time
Salary: £56.00 per hour

Occupations

IT-Software Development: Computer-Network Security, Database Development-Administration, Desktop Service and Support, Enterprise Software Implementation & Consulting, General-Other: IT-Software Development, IT Project Management, Network and Server Administration, Software-System Architecture, Software-Web Development, Systems Analysis - IT, Telecommunications Administration-Management, Usability-Information Architecture, Web-UI-UX Design
Marketing-Product: Brand-Product Marketing, Copy Writing-Editing, Direct Marketing (CRM), Events-Promotional Marketing, General-Other: Marketing-Product, Investor and Public-Media Relations, Market Research, Marketing Communications, Marketing Production-Traffic, Media Planning and Buying, Product Management, Telemarketing, Visual-Display Merchandising

Job Description

Location: Bedfont Lakes Country Park

As a Search Engine Optimization (SEO) Specialist, you understand, communicate and execute all things related to organic search. You are responsible for implementing on-page and off-page SEO best practices that will help improve organic search results and other digital properties. You will work with a team to create and launch SEO initiatives, work across many different geographies and Business Units, and analyze, review and implement changes to ensure the site is well optimized for search engines.

 

Role & Responsibilities

  • Serve as the key liaison between SEO agency partners and local geo contacts.
  • Provide recommendations around all aspects of on-page and off-page SEO – including technical, site architecture, performance, content SEO and outreach.
  • Perform periodic SEO site audits to uncover possible optimisation opportunities to help improve ranking and performance
  • Work with Content agencies and in-house product Subject Matter Experts (SME’s) to support the creation of SEO friendly content and editorial
  • Create relevant dashboards for all country sites and provide support and guidance to digital managers to improve the SEO performance.
  • Work closely with the paid search team to maximize synergies between paid and organic search.
  • Leverage keyword research to facilitate keyword recommendations for new and existing content opportunities with business units.
  • Work with the Publishing team to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Facilitate implementation of on page optimization recommendations in Adobe Experience Manager (AEM).
  • Execute search engine optimization (SEO) campaigns across multiple digital properties.
  • Track and report organic search performance, analyse website analytics and provide insights and actionable analysis.
  • Perform ongoing keyword discovery, expansion and optimisation
  • Manage day to day SEO tasks & ad hoc requests.
  • Management of toxic backlinks

Minimum Qualifications

  • BS/BA degree in business, marketing or related discipline
  • 2-5 years experience executing search engine optimization (SEO) campaigns across multiple digital platforms.
  • Have a robust understanding of SEO basics such as on page metadata, page linking, and coding.
  • Knowledge of use of keywords and HTML tags in ways to help increase search engine traffic
  • In-depth experience with website analytics tools, ideally Adobe Analytics, and SEO specific tools to identify opportunities and implement best practices
  • Technical expertise in the structure of the site and how search engines crawl and index our content online.
  • On-page optimisation expertise

 

SEO content experience required

Desired Skills

  • Ability to communicate technical SEO issues and content SEO best practices to a broad range of stakeholders including digital managers and SME’s across EMEAR region
  • Up-to-date with the latest trends and best practices in SEO
  • Focus on conversion of searches to customers
  • Off- page optimisation – link building , SEO outreach and SEO influenced content strategy

Hashtags Search #Bedfont Lakes Country Park #Search Engi #Collabera


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